Hjordis Oldfors – the Coconut Queen of Upsala-Ekeby

Hjordis Oldfors

The early years of Hjordis Oldfors

Hjordis Oldfors (1920-2014) was born in the western Sweden city of Gothenburg. Hjordis spent the first few years of her working life with as a banker. It was only when she was nearing 30 that she enrolled in the School of Design and Crafts in Gothenburg. When she completed her studies, she was given an apprenticeship painting patterns in the studio at Upsala-Ekeby. After her apprenticeship, she opened her own workshop, ”Brand Form” (Burned Form), in Gothenburg.

Hjordis Oldfors arrival at Upsala-Ekeby

When Upsala-Ekeby artist Anna-Lisa Thomson tragically passed away in 1952, the company needed a new designer, and Hjordis Oldfors returned. That marked the beginning of what she called her “eight good years.” Hjordis quickly rose to stardom, and her design was hailed by critics and the public alike. Alongside Ingrid Atterberg and Mari Simmulson, she completed a trio of strong female designers who would set the tone for Upsala-Ekeby in the fifties.

Black and White as Penguins

In the early 1950s, Hjordis was designing the black and white series, “Pingvin” (Penguin). The rumor is that her apartment’s black and white kitchen floor served as inspiration for the décor . The era-typical series consists of vases, dishware, bowls, and a kettle. The launch was quite successful: This penguin sure could fly!

Queen of geometrical décor

Most of Hjordis’s series express her fondness for graphic patterns and décor, often in combination with softly-shaped pottery. Patterns and décor not only had an aesthetic purpose, but also filled a practical function. They effectively concealed joints in the vases created during the molding process. 

A taste for coconut

In the mid-1950s, Hjordis was hard at work designing the “Kokos” (Coconut) series. It consists of ten vases and bowls in earthenware with round forms. A yellow-glazed interior contrasts against the unglazed exterior with a carved, glazed edge. The Coconut series is now very sought after among pottery collectors. 

Short career, great success

According to the sales team at Upsala-Ekeby, Hjordis Oldforsʼs series were the easiest to sell throughout the fifties. This accolade says a lot considering the decade was considered the factory’s heyday. After her time in Uppsala, she returned to Gothenburg, dedicating herself to ceramics, textile art, painting, and teaching. With today’s interest in mid-century Nordic design, her work is experiencing a new golden-era on the second-hand market

A selection of Hjordis Oldfors’ artistry

Please visit our Hjordis Oldfors shop if you are interested in making a purchase.

 

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